Brand redesign. Made in 2024.
Logo
IDeas
This company requires a forward movement, funky text, and a graphic element that would capture part of the name. MatchaWhisk is an all-natural matcha-based drink company that believes in the use of fully organic, natural green tea leaves. Their base audience is those who are looking for products with a clean base or those who are actively looking for healthier ingredients.
MatchaWhisk decided on multiple light greens, and dark blues, with a beige as the accent color. The fonts Fat Frank and Mr. Eaves were used and tweaked slightly to mimic being mixed by a whisk. A regular whisk instead of a matcha whisk was used to not mean a matcha whisk literally, but to show the joy of simplicity, offering a carefully curated selection of matcha products that inspire mindfulness and a sense of community.
MatchaWhisk is honored to sponsor the Natural Expo, an event that aligns perfectly with its commitment to promoting health, sustainability, and mindful living. Since MatchaWhisk is a brand that values community and environmental stewardship, it became the biggest sponsor in the Natural Expo 2024. Sponsoring the Natural Expo allows them as a company to connect with like-minded individuals and organizations who share a vision of a healthier, more sustainable world. It’s an opportunity for them and other companies to showcase our products, educate attendees about the benefits of matcha, and support an event that champions natural and eco-friendly lifestyles. were given the chance to showcase their designs on a recyclable cup that will be used and given out to attendees at the expo event.
Designs in
Action
These cups are a representation as to how they would broadcast themselves as the sponsor. Each cup would have a different color based on the brand’s color palette, and separate doodles with it. Because of its natural components, the cup is recyclable and/or reusable. If the customer does not want to reuse the cup at the end of the expo, they can return it and the expo themselves would recycle the cups.