Aria Fresca
Brand redesign. Made in 2024.
The trademark Aria Fresca dates back to 1746. Its founder, Tommaso Bianchi, decided that the soaps and perfumes should have their trademark to promote the region and its culture to the world. The company is located near the town of Vercelli, in Northern Italy. Northern Italy is extensively agricultural and industrialized. They want their re-design to be fresh, airy, and natural, a theme closely associated with the region.
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Italian fabric designs heavily inspire all product redesigns for this mock company. With Northern Italian agriculture in mind, fluid strokes, and geometric shapes are used throughout the product design.
An airy, new, and fresh look is shown through bright earth tones and easily digestible script type.
Aria Fresca takes pride in its scented bar soaps, which come in a multitude of scents and are in delicate, square packaging. The paper is made from the pulp of Ulmus minor, Field Elm tree. The paper is thick, and highly textured, similar to parchment.
There are also liquid soaps that come in soap pump bottles. It is a circular, glass bottle with a plastic pump on top. The paper the label is printed on has a texture also similar to parchment paper.